"GUIDELINES FOR SETTING MEASURABLE PUBLIC RELATIONS OBJECTIVES." Institute for Public Relations. Web. 08 Oct. 2011. http://www.instituteforpr.com/.

"The Software Adoption Funnel « Digital Interaction." Digital Interaction. Worldpress.com, 26 Mar. 2010. Web. Oct. 2011. http://johnnance01.wordpress.com/2010/03/26/the-adoption-funnel/.

"Rebranding Buffalo Wild Wings - Public Relations - Maccabee Group." Public Relations Minneapolis - Maccabee Group. Web. 08 Oct. 2011. http://www.maccabeegroup.com/campaign.asp?id=14.

Wilcox, Dennis L. Think Public Relations. Boston: Allyn & Bacon, 2011. Print.